What We Know
There are 140 million weekly churchgoers who make up the largest, most faithful, highest spending market segment in the United States. Beliefs drive behavior and Christians are the largest belief group in the world (2.1 billion) and in the U.S. (231 million). Faith-based marketing can help reach an expansive Christian demographic with an estimated purchasing power of around $5.1 trillion a year. The markets consumers have a set of common interests and unmatched buying opinion and power.